1. General Information

At the Güzelleş Platform ("we", "the platform") we place great importance on our users' privacy. This privacy policy explains how your personal data is collected, processed, stored and protected when you use our platform. We act as the data controller under Turkey's Personal Data Protection Law No. 6698 (KVKK).

2. Data We Collect

When you register on our platform and use our services, the following personal data may be collected:

Identity Information: First name, last name, email address
Contact Information: Phone number, address
Account Information: Password (stored encrypted), profile photo
Appointment Information: Appointment date, time, selected services
Review Data: User comments and ratings
Technical Data: IP address, browser information, device type, cookie data
Location Data: To show nearby venues (with your permission)

3. Purposes of Data Use

To create and manage user accounts
To provide appointment creation and management services
To recommend the beauty professionals best suited to you
To provide customer support services
To ensure platform security and prevent fraud
To fulfill our legal obligations
To improve service quality and carry out analysis

4. Data Sharing

Your personal data is not shared with third parties without your explicit consent. However, sharing may be required in the following cases:

With the business where you booked an appointment (your appointment details)
Legal obligations (court order, prosecutor's request, etc.)
Technical infrastructure providers (server, storage services — encrypted)

5. Data Security

We apply industry-standard security measures to keep your personal data safe. Your passwords are hashed and stored using the bcrypt algorithm, data transmission is encrypted with the HTTPS/TLS protocol, and our databases are backed up regularly.

6. Cookies

Our platform uses cookies to improve the user experience and manage sessions. Cookies can be managed from your browser settings. Essential cookies are required for platform functionality and cannot be disabled.

7. User Rights (Under KVKK)

Pursuant to Article 11 of the KVKK, you have the following rights:

To learn whether your personal data is being processed
To request information about it if it has been processed
To learn the purpose of processing and whether it is used in accordance with that purpose
To request the correction of incomplete or incorrectly processed data
To request the deletion or destruction of your data
To request that third parties to whom the data was transferred be notified
To object to a result being drawn against you through automated analysis of your data

8. Data Retention Period

Your personal data is stored for the periods required by the relevant legislation and for as long as the purposes of processing require. When you request account deletion, your data is permanently deleted within 30 days, except for periods covered by legal obligations.

9. Contact

For questions about our privacy policy or requests under the KVKK, you can send an email to info@guzelles.com.

Privacy Policy